Help with websites

Free “Managing Stakeholders” ebook

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Just arrived in my in box. intechnic write great articles so I am sure it is a very useful read.

“Everyone on your team has different needs and conflicting tastes and opinions about the future website! Meeting these needs and expectations will drive you crazy and will bring progress on the project to a standstill!

How do you make sure your project is a success and you are the team’s hero?”

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Website design and development process

responsive design pics

No project is ever typical and no two projects are ever identical, but a clear process is essential each time. This post explains our standard web process, a starting point which we customise to each unique project. I am assuming for this article that the cms is WordPress although the process is very similar for other cms too. Continue reading

Quick writing tips for the web

Looking for ways to improve my explanation of how we approach website planning , I found this old but still useful article from Smashing magazine. I particularly like the section on “Quick writing tips”…

“Consider your audience and write accordingly. Try to see the business from the customer’s perspective. What do they care about?

Avoid business-speak, confusing acronyms and dry details. Your customers do not work at your shop, office or widget factory; they are the ones purchasing your products or services. Speak to them accordingly. When appropriate, write in generalities, and save the hardcore details for multi-page PDFs (as downloads). This approach is especially useful for product information, white papers and copy that approaches or exceeds 1000 words.

Here is a useful approach when writing for the Web:

  1. Write your first draft,
  2. Cut it in half,
  3. Cut it in half again,
  4. Add bulleted and numbered lists where possible,
  5. Send it to the editor.

Reading on a screen is fatiguing. A screen, whether a massive 26-inch monitor or a diminutive smartphone, projects tiny points of light at your eyes. Consequently, reading long stretches of text on it can be very tiring. Users will scan for key points in the text, so short blocks of copy and bulleted or numbered lists are helpful because they’re easy to spot.

Don’t style the content. Most writers prefer to work in Microsoft Word or a similar program. This is fine, but Word is notorious for outputting messy code. Don’t worry about colors, fonts and alignment. Just write well. Style will be applied later at the level of each Web page.”

Source: A Comprehensive Website Planning Guide – Smashing Magazine

Learn the art of persuasion

Do you find it a challenge making persuasive calls to action on your website? Ease your suffering – read about Conversion Centered Design.

landing page templates

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Is being accessible going out of style?

This is a post about failing to be accessible.

wcag badges to prove your site is accessible

There was a time in the golden olden days, before Iphones, Android, tablets and touchscreens, when ensuring that websites were accessible to everyone was a hot topic in the web design community. Continue reading

Five key points about accessibility and user experience

A concise, clear, well written article about some of the fundamentals of accessibility. Recommended!

Quick reminder:

Accessibility = The level to which your website content can be accessed by anyone regardless of what interface or type of connection they are using. A typical example is someone without sight accessing your site with a screen reading device.

Usability = How much effort it requires for visitors to interact with your website. This applies to all aspects of the site, from the underlying construction to the quality of the content editing.

Here’s the link to the article: 5 ways content can improve your websites’ accessibility — and overall UX | Webflow Blog

Charities and branding in the digital age

“You’re probably thinking, ‘but I spent days on those brand guidelines’ yet if you are asking yourselves those questions, it’s a sign you’re doing digital well. Here are the lessons from three organisations whose brands are flying on digital.”

This quick read from CharityComms, encourages you to consider how effective your brand is in this digital world.

Source: Why charities need to reinvent their brands in the digital age

What’s the fold, and does it matter?

“On the Web, people use the concept of “above the fold” to support layout decisions, call to action designs, ad placements, and more. Here’s why most of these arguments don’t fly.”

Source: LukeW | There Is No Fold

This is an interesting new article about the concept of the “fold”. I’m posting it here because clients often feel strongly about this issue!

Help has arrived – improve your fundraising!

Do you want to use your website to raise funds, generate leads, increase donations? Do you have an effective way to do this, or do you feel it could be improved upon? Continue reading

Accessibility, what does it mean?

Do you worry about your website’s accessibility?

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Do you worry that maybe you don’t understand what web accessibility really means? Do you understand the difference between accessibility and usability? Continue reading

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